Dr. Laura Leighton - Founder & Chief Architect, DeciznDNA™
Architecting the Science of Decizn Mastery for
Elite Deployment.
Decode Your Edge
I’ve spent the last 20 years on one question: what hidden signals drive the way we lead, decide, and connect?
My scientific-breakthrough journey started while I was pursuing my PhD. I was looking for patterns in how iconic leaders made decisions—especially under pressure. What I found surprised me. The same cues that distinguished exceptional leaders from subpar ones, were the same micro-signals I had seen in elite operators and elite athletes, I had trained with over the years. Their success wasn’t random. It was patterned. It was signal-driven (Ambady & Rosenthal, 1992).
Fueled by a need to uncover what others overlooked, and an executive who experienced portions of this training throughout my career, I followed all facets of intriguing research across psychology, neuroscience, physiology, behavioral science, and performance studies—paired with hands-on training with elite operators, and field work with leaders and elite athletes. Methodically, I mapped out how our body reads a room before our mind has time to catch up. Those thin slices, those quiet cues, became the foundation of what is now DeciznDNA™.
One of the executive trainings I attended carried a price tag of $60,000 (not including travel expenses) for a single day—yet even at that level, it only skimmed the surface. It never reached the depth, alignment, or scientific foundation that DeciznDNA™ now delivers—at only a fraction of the price
What I’ve built is more than theory—it’s a system. It blends cutting-edge science with real-world conditioning so you can execute when it matters most. I’ve integrated breakthroughs in the ENS/INS (the gut-brain-body decision network) with the same kind of high-intensity, short-burst training methods the SEALs use to hardwire skills. Why? Because our nervous system is designed to learn this way (Dudai et al., 2015; Krakauer et al., 2019). Smaller, hyper-focused sprints of training stick longer, retain deeper, and give you command you can rely on under pressure (Cepeda et al., 2006; Roediger & Butler, 2011).
For me, this work has never been about publishing papers or stacking credentials. It’s about clarity, for myself and now others. It’s about taking the science of decision making, elite performance, and signal recognition—rooted not in theory, but in field expertise and battle-tested protocols—backed by breakthrough science.
DeciznDNA™ is that edge. It’s the system I wish I had 20 years ago, now forged into clarity you can deploy in real life—whether you’re leading a team, navigating a relationship, or stepping into a room that demands your best.
References
Ambady, N., & Rosenthal, R. (1992). Thin slices of expressive behavior as predictors of interpersonal consequences: A meta-analysis. Psychological Bulletin, 111(2), 256–274. https://doi.org/10.1037/0033-2909.111.2.256
Cepeda, N. J., Pashler, H., Vul, E., Wixted, J. T., & Rohrer, D. (2006). Distributed practice in verbal recall tasks: A review and quantitative synthesis. Psychological Bulletin, 132(3), 354–380. https://doi.org/10.1037/0033-2909.132.3.354
Dudai, Y., Karni, A., & Born, J. (2015). The consolidation and transformation of memory. Neuron, 88(1), 20–32. https://doi.org/10.1016/j.neuron.2015.09.004
Krakauer, J. W., Ghazanfar, A. A., Gomez-Marin, A., MacIver, M. A., & Poeppel, D. (2019). Neuroscience needs behavior: Correcting a reductionist bias. Neuron, 93(3), 480–490. https://doi.org/10.1016/j.neuron.2017.01.025
Roediger, H. L., & Butler, A. C. (2011). The critical role of retrieval practice in long-term retention. Trends in Cognitive Sciences, 15(1), 20–27. https://doi.org/10.1016/j.tics.2010.09.003
What makes DeciznDNA™ Different?
Field Expertise:
Conditioned alongside elite operators and athletes. What used to take years of missed signals and connections — now unlocked in minutes of real-time training. This is the only system that condenses the neuroscience, body science, and field tactical drills into one accelerated, deployable framework.
Battle-Tested Protocols:
Forged under pressure, proven in the field. From elite operators to athletes to leaders, the same principles that hold under fire, on the field, and in the boardroom are embedded into the DeciznDNA™ system.
Backed by Science:
Grounded in research, built for results. We’re not teaching theory. We’re rewiring how your system processes signals. That’s why the training time is compressed.
Where the Signals Lead Next...The Science Deployed
Thin Slicing - the ability to make rapid, accurate judgments in the blink of an eye.
Thin slicing has been observed in diverse environments, from education to negotiation to competitive sport. But it only works if the system reading the signals is trained.
Free Assessment –
Your First Slice
Every Edge Starts in Seconds
The Free Assessment reveals your Signal Signature™ — the thin slices that shape every interaction before a word is spoken.
Your edge isn’t guesswork — it’s built on a foundation signal that shapes every move.
Phase One – Signal Discovery
From decoding your Signal Signature to discovering your steady command.
Phase One builds on your first signals, showing you how to stop leaks, anchor presence, and condition clarity under pressure.
Discover the signals you’re already sending—and refine them into strength. Detect the signals that shape every first impression.
Protection Protocol Brief (PPB)
Under pressure, weak signals crack. The PPB equips Elite Operators to lock in, level up, and forge sharp edges of command.
Battle-tested conditioning for precision under pressure.
Detect the signal leaks that derail connection—then neutralize them with clarity. Condition your signals so they carry strength, not doubt.
Supporting Your Edge
I'll be with you through every stage of this system — guiding you the same way I’ve trained top performers and operators around the world.
You’ll learn how to see your own signals, command your edge, and move with precision — under pressure and in connection.
You’re not doing this alone.
I built DeciznDNA™ to back you — every step of the way.
